Embracing Nextgen Reporting with Google Analytics 4
Whether you are a large business with complex data sets, a small business who is curious to know about how visitors find your website, or anyone in between – we invite you to arm yourself with data to make important decisions. While you may have already had a GA4 account auto-created for you, you will likely need professional support to ensure a smooth transition.
A little bit of background about Google Analytics 4 (GA4)…
So what exactly changed with my website tracking?
Every few years, Google rolls out huge updates to each of their tools and in July 2023, Google Analytics got its major revamp as a completely new tool (GA4).
On July 1, 2023, Universal Analytics (Google Analytics as we used to know it) stopped processing new data and recording website user metrics. If you do not have Google Analytics 4 (GA4) properly installed on your website, you are no longer collecting any new data about visitors and your performance reports will be empty.
While your old Analytics data won’t go away, this installation is required to prevent losing all future insights about your website’s performance. Google proactively migrated some accounts to GA4, but these setups are incomplete and with basic settings configured only.
Why did Google make this change?
Universal Analytics relied heavily on the use of website cookies to track visitors, and with changing privacy laws restricting the use of cookies, Google Analytics 4 is the solution to keep up with a changing ecosystem so you can learn about your customers even with gaps in your data.
How is it different from the Google Analytics I used to use?
It’s not just a software update, it is a completely new tool. A lot of user data you’ve gotten used to collecting and reviewing that came standard in the Universal Analytics version doesn’t come set up for you in GA4 as web metrics are now focused on events, rather than sessions.
Complete Your GA4 Transition As Soon As Possible
Google Analytics 4 (GA4) is an entirely different tool because it receives and processes website data differently, so your performance numbers won’t be comparable to the old Universal Analytics. Make sure that your GA4 data is accurate and you auto-created account is customized to your business needs.
GA4 Features You Will Love
Advanced funnel reporting allows you to connect behavior, on-page time duration, and page views into any funnel you’d like. Funnels are retroactive, and you can analyze performance over time
Audiences can be defined by sequences or by the time spent between events. This is super powerful since you can use those for Google Ads remarketing GA4 uses three different user identification methods and can follow users across multiple devices
Predictive metrics to help refine your content and enhanced attribution analysis to understand where your customers are coming from and the channels that drive them to convert
Complete Your GA4 Transition with Nightshift
Nightshift Creative has made it easy to help you complete the move to Google Analytics 4 – we have a team of Google Analytics certified experts who have been working with GA4 from the first day that the beta version was released. As a digital agency specializing in SEO, Paid Media, and Web Development, it was essential we were early adopters of GA4 to become the experts ASAP.
Custom GA4 Setup Package
Onbboarding |
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Implementation |
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Rollout |
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$799*per website/property and additional custom events are subject to fees |
Don’t Wait, Make Sure Your GA4 Account is Set Up Properly Today
Submit the form below and one of our experts will be in touch to start the process.
