OVERVIEW
Rockweave Music Festival is a two day festival in downtown LaGrange, Georgia. The festival is a celebration of music, art, and food with performances from noteworthy national acts like Rainbow Kitten Surprise, Grouplove, Moon Taxi, and many more. Rockweave is also hosting the South’s largest yarn bomb project.
CHALLENGE
This project was for the very first Rockweave Festival and there was not much digital attention for the event. They needed a full suite of digital assets for promotion and branding and a way to spread the word fast to attract an audiences. Locking down the impressive line-up of artists was a huge first step, but Rockweave needed eye-catching branding and a personality that would cater to their ideal festival goer.
SOLUTION
We created for Rockweave a cohesive package of branding assets to promote the festival, both in digital and print media formats. We created a unique identity and design package for the festival through the use of posters, website graphics, stickers, patches, t-shirts, and more.
