SpinSheet Publishing is a magazine and publishing company focused on the sailing, fishing, and powerboating communities of Annapolis, Maryland and the Chesapeake Bay region. In addition to SpinSheet Magazine, they also own and publish FishTalk and PropTalk magazines and distribute the publications locally and online. SpinSheet offers in-house advertising services on their websites and they were interested in driving more traffic to ad pages and the website as a whole. The solution? Dedicated campaigns from Google Ads.
We provided SpinSheet Publishing with a bespoke Google Ads solution complete with custom dashboard development and implementation, keywords and bidding strategy, and ad copywriting services. For continued management of their campaigns, we provided several weeks of virtual training and strategy sessions to get their team up familiarized and comfortable with maintaining the campaigns on their own – they are currently driving website traffic and increasing value for their advertisers.