Overview
Snug Harbor Outpost is a true Alaskan Wilderness Lodge.There are no roads, no cell service, and it is by no means the cookie-cutter Alaskan vacation. Snug Harbor Outpost is the iconic 100+ year old cannery, reimagined with modern comforts, and is nestled deep in the heart of the Tuxedni Wilderness at the mouth of Lake Clark National Park in Alaska.
Key Services Provided
- Brand Storytelling & Copywriting
- Logo & Identity Design
- Web Design & Development
- eCommerce Development
Challenge
Snug Harbor Outpost wanted to grow their business, and to do so, needed a refresh for their brand and digital presence. The goal of the updated brand and website was to create a cohesive visual experience and effectively communicate an inviting and adventurous atmosphere for prospective customers. On top of building excitement for an Alaska getaway, the redesigned website needed advanced ecommerce functionality to offer potential customers the opportunity to see dynamic lodging availability and confirm/purchase their trip bookings.
Solution
To establish a strong foundation and new look for Snug Harbor Outpost’s brand, we designed a logo that incorporated the iconic Snug Harbor shoreline and cannery building rooftop. We also created brand guidelines to define elements such as logo usage, typography, color palette, patterns, imagery, and developed their core messaging, tone, voice, and tagline. With the refreshed brand foundation in place, we moved into strategizing a robust, SEO forward, eCommerce website that would position Snug Harbor Outpost as Alaska’s premiere adventure destination. The site showcases a photo gallery, historical information, and info on booking packages, allowing customers to easily select dates from an interactive calendar and confirm their trip.
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