Overview
ZenFlow Technologies builds, services, and supports high-end technology through tailored engineering, proprietary tools, expertise, and a genuine desire to help. It is their mission to enable people to feel their technology works for them, and when it doesn’t work, they have someone to call – keeping them focused on what’s important in their lives.
Key Services Provided
- Brand Building Discovery, Story Telling, & Copywriting
- Logo & Identity Design
- Website Design & Development
- Search Engine Optimization (SEO)
Challenge
ZenFlow Technologies came to us with an idea – create a brand family around new business ventures that are focused on offering products and services to high stakes photographers. They knew their niche and had aggressive growth and expansion goals, but no clear path for how to build the foundation for achieving them.
Solution
We partnered with ZenFlow to consult on naming the parent and sub-brands (ZenData and ZenBuilt), create the brand family architecture, brand story, logos, messaging, and designs to develop our foundation from which to build the individual brand websites for targeting new audiences and growing the business online. Lots of time, effort, and discovery went into this project, and we are thrilled to have been an integral part of helping establish this new business venture.
