Branding & Design
A strong brand has clear definitions from soup to nuts. It not only impacts your audience, but also maintains consistency across every medium in which your message exists, digital and print.
Too often we come across companies with a simplistic mindset about their branding assets: all they need is a fancy logo and a clean web design – BOOM, branding is complete.
In reality, this is a great start, but having a good logo and website is only the tip of the iceberg. Your brand should infiltrate every aspect of your business, down to the last detail. A strong brand is not limited to only visual components; how you speak and communicate to your audience is equally as important when defining your brand.
We make it our responsibility to ensure your brand never sleeps. Here are our key branding and design services we utilize to accomplish this:
Key Branding & Design Services
- Web Design
- Mobile Web Design
- Logo Design
- Email Template Design
- Hand-crafted Illustrations & Graphics
- Brochures, Flyers & Posters
- Paid Digital Marketing
- Content Writing & Development
- Business Card Design
Having a beautiful website design is only half the battle. It is equally important that your digital presence not only looks great, but also behaves great, and more importantly, is a pleasant and productive experience for your target audience. Through many years of experimentation, we have come up with 4 key characteristics that every respectable website should excel in:
Responsive & Accessible
Your website will look great and perform consistently across all devices and platforms – laptops, tablets, or mobile. The goal is to deliver a consistent and positive experience to your visitors regardless of their preferred method to access your site.
Maintainable & Scalable
Businesses are dynamic, and often, your messaging will need to change. Our sites are built using a Content Management System (CMS), like WordPress, to make content updates a breeze. We supply our clients with training on how to easily update their own content, but of course we can do it for you as well.
Even the most well-designed website is useless if there is no traffic to it. Your website will be built using the best practices in Seach Enigine Optimization (SEO). Google and other search engines will have no problem finding and ranking your site, in return, driving traffic and potential customers/clients right to your doorstep.
Intuitive & Easy to Navigate
Nothing will frustrate your website visitors more if they cannot find what their looking for. Your site will have a clear and concise interface, ensuring your visitors will be pointed in the right direction.
Strategy & Consulting
We’ve been around the block a few times and our client work has allowed us to gain a variety of experiences and industry insights. We’ve picked up best practices for making an impact along the way and our wealth of knowledge is at your disposal – we’ve got your covered on everything from initial brainstorming sessions to fully developed and published branding strategies and guides for you and your team. Creative consulting and brand strategy at it’s core successfully blends in-depth analysis with vision ultimately materializing your impact and mission. You’ll walk away with a clear goal for your brand and the steps to get there.
Writers and editors at your service. A collaboration between your stories and ideas paired with our writing, technical writing, ghost writing, editing and copy-writing services makes for high-quality content. We understand fully the nuances of writing for others – from web content, blogs, and social media captions to full articles and case studies. We have the skills to articulate your message and craft it in a way that will resonate most with your audience regardless of the channel. It’s time to start telling your story.
Key Writing Services
- Website Content
- Case Studies
- Social Media Captions
- Press Releases
Responsive design is an approach that relies on the website to adapt or “respond” based on users screen size, platform, and environment in the most elegant way possible. This process ensures that your users have the most optimal experience, regardless of how they are accessing your website or software.
Responsive design is not limited to visual aspects, but also incorporates optimal performance and usability. For example, let’s say your website design features many large background images. Viewing on a desktop, you would want these images to be very high-resolution in order to maintain a clean and crisp appearance. However, large images on mobile means very slow load times. Using responsive design practices, we can detect if the user is on mobile, and conditionally load smaller images to load the page faster.
Digital Marketing & SEO
Google Ads, Google Display Network, Search Engine Optimization, Paid Social Media Advertising – how often have you heard this myriad of marketing buzzwords whose definition seemingly changes by the day? You know that these are important techniques and that you probably should be using them, but getting started can seem very overwhelming and it’s often easy to shy away. Lean on us for your paid digital marketing initiatives – our team consists of Google Certified experts and can launch any campaign you can dream up.
Strategic content targeting on social media is crucial to the relationship consumers have with your brand. Let us help you help yourself best facilitate this relationship by utilizing paid options offered by social media platforms.
To tie it all together, we’re experts in configuring Google Analytics dashboards to help identify traffic on your website and measure your success.
Our Digital Marketing Specialties:
- Google Ads
- Google Display Network and ReMarketing
- Google Analytics
- Google Search Console
- Google MyBusiness
- YouTube Video Ads
Developing a strong creative strategy for your brand is one of the most important first steps in establishing a strong and professional image. You may be asking yourself what is a creative strategy and why do I need one?
A creative strategy is a defined and planned approach your business takes in order to grow and maintain a brand that is in-sync with your audience.
Inexperienced business owners may think it is unnecessary at the early stages of starting a company and this crucial element is often overlooked. As your business grows and requires more and more assets, your brand will start to get sloppy if a proper creative strategy is not in place. Below are just a few components of creative strategy that we can help determine for you.
Key Creative Strategy Components:
- Mission statement & goals
- Target audience
- Brand tone or personality
- Primary Call to Actions
- Marketing channels
- Branding assets needed