Overview
Chesapeake Bay Beach Club is the parent and management company of established hotels, wedding and corporate event venues, spas, and restaurants on Maryland’s Eastern Shore. Their family consists of the Chesapeake Bay Beach Club (and Knoxie’s Table restaurant), The Tidewater Inn (and Hunter’s Tavern restaurant), and Libbey’s Coastal Kitchen and Cocktails (formerly Hemmingway’s). Advertising with Google is one of their primary growth channels.
Key Services Provided
- Google Ads Campaign Strategy
- Monthly PPC Management
- Google Analytics Tracking Implementation
- Marketing Data Analysis and Reporting
Challenge
Chesapeake Bay Beach Club was looking for help with campaign strategy, development, implementation, and monthly management for all of their individual properties. They had specific goals and objectives for each property and wanted to partner with an agency who would be able to provide high-touch Google Ads management.
Solution
Nightshift Creative strategized bespoke Google campaigns, built impactful solutions, designed ads that convert, and continues to manage/monitor Google Ads systems for driving brand awareness, traffic to the websites, and conversions on the websites for Chesapeake Bay Beach Club parent and sub-brands. We set up all of the Google Analytics tracking tools (Universal Analytics and GA4) to track their ROI, we look forward to continuing to grow with Chesapeake Bay Beach Club.
increase in click-through rate
increase in website traffic
conversions
