Overview
Rockweave Music Festival is a two day festival in downtown LaGrange, Georgia. The festival is a celebration of music, art, and food with performances from national acts like Rainbow Kitten Surprise, Grouplove, Moon Taxi, Bone Thugs-N-Harmony and many more. Rockweave also hosted the South’s largest “yarn bomb” project. At its heart, Rockweave is about stitching together a future for our world.
Key Services Provided
- Graphic Design
- Custom Illustration
- Identity Design
Challenge
This project was for the very first Rockweave Festival and they needed help with assets for driving digital attention for the event. They needed a full gamut of digital assets for promotion and branding as a way to quickly spread the word to attract audiences. Locking down the impressive line-up of artists was a huge first step, but Rockweave was missing eye-catching branding and personality elements that would appeal to their ideal festival-goer.
Solution
We created for Rockweave a cohesive package of branding assets to promote the festival, both in digital and print media formats. We put together a unique identity and design package for the festival through the use of stage design, wristbands, posters, website graphics, stickers, patches, t-shirts, and more.
